do you mind?

Not for the engineers. I saw the new Chrysler commercial recently which talks about how Chrysler was the first company to some of the biggest engineering feats (first wind tunnel, power steering, muscle car(?)). The commercial ends with a note that from the company of firsts, now comes the first limited lifetime powertrain warranty.. Now, how sad is that? These companies have to be really screwed up to not understand the markets and its needs.

From my experience big companies take a long time to react and some can never adapt due to the levels of management entrenched in them. This is not about a lack of talent but a lack of direction and vision at the any given hierarchical level, of which there are many.

I don’t want to proffer advice to fix Detroit but one thing is for sure, doorknob polishing won’t do it.